I'm not big on the Bear Grylls survivor thing but he and Gerber have put together a pretty nice system. You get the fixed blade knife. A fire starter and a blade sharpener all in one place.
[ame=http://www.amazon.com/Gerber-31-001901-Grylls-Ultimate-Survival/dp/B00AU6H3UY/ref=sr_1_3?ie=UTF8&qid=1390865131&sr=8-3&keywords=bear+grylls+knife]Gerber 31-001901 Bear Grylls Ultimate Pro Fixed Blade, Survival Knife with Sheath - Amazon.com[/ame]
Now if only it didn't have BG and all that orange (look at me) stuff all over it.
The Morakniv is also a nice looking blade.
[ame]http://www.amazon.com/Morakniv-Bushcraft-Carbon-Survival-Starter/dp/B00BFI8TOA/ref=sr_1_16?ie=UTF8&qid=1390865402&sr=8-16&keywords=knife+fire+starter[/ame]